Value of Diversity in the workplace Paper Essay Example | Topics and Well Written Essays - 500 words

Value of Diversity in the workplace Paper - Essay Example Looking at the demographic analysis of our customer base we realized that we had been way off the mark as far as the targets and the results were concerned. The potential turnover was huge considering the Hispanic population count in the territory. We could have had double the turnover and did not know what we were doing wrong or what more we could do to include the target population. This put question mark not only the results but also on the efficacy of the funds spent on the campaign, which did not achieve the desired results, and as a corollary, the achieved results would have been there even without this added expense. It was a classic case of blind leading the blind. We had got somewhere but did not know how and it was not where we wanted to be in the first place. The days that followed were very critical for all of us including the advertisement agency hired for creating awareness about the product amongst the target population. Numerous brain storming sessions took place; we tried out all the tricks in the book to come up with a credible hypothesis of what had happened and the best way forward but could not come up with any plausible conclusion. There was a Hispanic salesman on our team. He was very quiet, conscious of his "different' background and mostly kept to himself.