Case IH AFS percision Farming Essay Example | Topics and Well Written Essays - 750 words

Case IH AFS percision Farming - Essay Example The AFS is defined by a clear-cut product range illustrated by its business portfolio, which includes; planting, field performer and harvesting solutions. Mechanization and innovation in agriculture aimed at enhancing agricultural processes and output within the constraints of natural and human resources have reached their peak within the context of attention given by Case IH. Making a grand entry in to the market in the modern day competition and expansion of agricultural technologies makes it an important strategy for Case IH to protract commercial production and marketing of its products in order to ensure sustained growth and productivity. In this discourse, marketing strategies and processes at Case IH in making its AFS product range a market success is enumerated in a number of perspectives. Product development at Case IH has been going on since its inception in 1842 giving a long experience extending to over a century and a half. This implies that the marketing mix at the corporation is one of the most complete in the market today, having observed agricultural needs change to the levels that they are in currently. Perhaps what defines this experience is the perfect product mix that the farmer enjoys upon making purchases at its outlets worldwide. Several products designed for the enhanced production are made available in over 160 countries of distribution (Case IH, 2011). Product research mix as mentioned before offers the solution to making the marketing strategy at Case IH as responsive to agricultural needs as it is amid the witnessed climatic changes. Case IH has been able to create a unique market niche that accurately handles small scale and large scale farm needs. Among the features of this market, coverage is the wide array of farm equipment, machinery, implements, and computer software that enable the modern farmer at any level of operation to be in need of their products (CNH, 2009). Brand image is not an