The Marketing Research Discussions and the Understanding of the Paper

The Marketing Discussions and the Understanding of the Marketing Mix Concept - Research Paper Example Research is the amalgamation of data that has been taken over a period of time. It takes into account the qualitative as well as the quantitative details which are pursued a particular area of study and hence the results are envisaged only after the research has been completed. Research is a fact-finding exercise and it requires extensive planning and allocation of much-needed resources on the part of the researching party. The purpose of research is to seek answers that are raised in the wake of different queries and questions. The problems are solved after data is gained with the help of different tools and methodologies which come under the research heading. There are two different research methodologies - the primary research and the secondary research, both of which require the extensive finding of data and knowledge on the researcher's part. The primary research methods include sampling through questionnaires, survey methods, and one-on-one interviews. The questionnaires could be open-ended where there is room for respondents to spell out as much information as needed or these could be close-ended where the respondents are tied to certain answers from which they need to choose. These could also be mixed ended - having a combination of open-ended and close-ended questions and queries. The survey could be through interviews and questionnaires. This is basically a case of quantitative research where quantities and figures could be tabulated rather than quality which is judged through the use of secondary research methods. The secondary research methods include the usage of books, journals, websites, encyclopedia and other related information and knowledge which have already been sorted out and has been documented for pretty much the same purposes.Both primary and secondary pieces of research are used in unison so that the whole process of carrying out research is backed up with a solid basis of evidence and proof. The quantitative methods of marketing resear ch include the approaches that basically compute numbers and data, not concerning with the quality of the input which is being collected and rather focusing on the sheer quantity.